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 The field of computer science in which our company operates is related to semantic representation of knowledge and automatic reasoning.
Having to declare the company name, we decided to use an expressive term giving evidence of the concepts connected to this new field of
Computing which would clearly represent our company’s activity.
Automatic reasoning implements deductive processes based on subsumption of formalized knowledge, expressed in textual form.
Therefore, topical terms representing fundamental concepts are deduction, knowledge, semantic etc
In the Italian language epistemàtico [noun, from epistème "knowledge", pl. adj. m.]
means "deductive". So, a software reasoner i.e. the fundamental technological component, can be considered
"epistematico".
With a consequential association, it is possible to derive from the male adjective the female
noun epistematica, that is absent in the Italian vocabulary, but can be considered as a neologism formed
by epistè(me and infor)matica - in Italian language informatica means compurter science.
The new field of Computing concerning automatic reasoning, semantic knowledge representation and
their applications, can now be addressed with a specific term: epistematica.
Having to associate the term Epistematica with a logotype suitable for a registered trademark, we tried to couple the
term with an iconography ableThe end result was the so-called "magic square" image.
It is a palindrome containing the words rotas, opera, tenet, arepo, sator, which has puzzled every archaeologist who has tried to understand its cryptic semantic for
the last two millenniums.
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If you would like an in-depth study of this subject, we suggest you read Rino Camilleri "The Magic Square, a mystery lasting two
thousand years" - Rizzoli editor.
(ISBN 88-17-86066-2)
We recommend you a funny booklet of linguistic games by the famous writer and expert in semiotics Umberto Eco, "Sator arepo eccetera"
- printed by Nottetempo.
(ISBN 88-7452-085-9)
An interesting page from the site of Bocconi University about Magic Square.
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The magic square used on the trademark is a free reinterpretation of the famous graffiti discovered at Pompeii in 1936.
In the graphics of this Web site there is a computerized elaboration of the magic square epigraphic enclosed within the walls of
the Romanic church St. Peter ad Oratorium’s in Capestrano, Abruzzo - Italy.
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